Brand Strategy, Business Tips, Design Insights Jessica Hallett Brand Strategy, Business Tips, Design Insights Jessica Hallett

Brand Values That Actually Matter

Tired of generic brand values that sound like everyone else's? Learn how to create authentic brand values that actually guide your business decisions and connect with your audience. This comprehensive guide from a professional brand designer covers real examples from successful brands, a strategic 5-step discovery process, and actionable tips for integrating your values into your logo design, web design, and brand messaging. Perfect for entrepreneurs ready to build brands that mean something beyond just looking good.

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Branding, Strategy Jessica Hallett Branding, Strategy Jessica Hallett

Defining Your Ideal Client Key to a Powerful Brand Strategy

Struggling to attract the right people to your business? It might be time to revisit your brand strategy. In this post, we break down why identifying your ideal client is essential for impactful branding. Learn how audience clarity shapes your brand guidelines, messaging, and overall identity—so you can build a brand that truly connects and converts.

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