Geelong Graphic Design Studio

Building Bold Brands for Adventurous Business Owners

Person holding a laptop with a website about adventure and storytelling, against a sky background with clouds.

Folklore Photography

WEB DESIGN

Four cans of Mika kombucha, with colorful floral and abstract designs, on a pastel pink background.

Mika Matcha

BRAND IDENTITY, PACKAGING, SOCIALS

Laptop on a metallic surface displaying a healthcare business website with images of medical professionals, a man in a suit, and text promoting healthcare consulting services.

CARE Outcomes

WEB DESIGN

A blue card with the words 'JUNO W!

Juno Wilde

BRAND IDENTITY

A website placeholder image with the Walmart logo in the center on a blue background.

way/farer exists to help ambitious business owners transform their boldest ideas into powerful brands and websites. Through thoughtful strategy, fearless creativity, and a collaborative process, we craft identities that don’t follow trends — they set them.

A digital collage featuring a green iced matcha drink in a clear cup, and various posters with pink and green backgrounds. The main poster on a phone screen reads 'low key calm' and 'High key obsessed' with the word 'mika' in white. Other posters display a can of Mika matcha, a quote 'Cuter than coffee. Cooler than tea.', and a partial image of a green can.
A yellow, cartoonish, asterisk-shaped icon with rounded corners.

Big Brand Energy.

Bite-Sized Process.

Pink snowflake shape with uneven, rounded edges

Your Geelong based creative studio turning big ideas into brands that feel like home. We’re here for the bold, the intentional, and the brands with something to say.

  • Building brands that walk the talk. Bold, clear, and unmistakably you. Whether you’re launching something new or finally ready to ditch the DIY chaos, we’ll craft a strategic brand identity that connects and converts.

  • You don’t need bells and whistles—you need a site that looks incredible, and turns browsers into buyers. We design modern, user-friendly websites that feel effortless for your audience and easy for you to manage.

  • With our graphic design packages, you get flexible, ongoing design support without the overhead of a full-time hire. Think of it as your own creative team on speed dial, handling everything from seasonal campaigns and email marketing to packaging, website tweaks, social media, and all the little brand details in between.

A bus stop advertisement featuring a background of pink croissants and two blue croissants with the word 'UNFOLD' in the center. The bottom text indicates an event in Paris on August 29th presented by the Faux Gallery.

  • Jess patiently worked with me on my 1st ever website. She took my ideas, photos, lead magnets and words and astounded me with the amazing website she delivered- all reflecting the essence of me and my business. She was easy to work with, gave me guidance on handover and helped me out with a few curve balls that came along. The website works well and has helped my business grow.

    Sue Hookey - Journey Practioner

  • Jess was incredible to work with - she saw the vision and ran with it perfectly. Our brand looks better than I imagined and every element was so thought out and well done

    Hayze Shepherd - Hairdessing Salon

  • Jess did a fabulous job helping me with my website update. I have seen a new stream of clients coming in as the website is now sending the right message as it's far more modern and reflects who I am and the clients I serve. Jess was fabulous to work with and I recommend her to all my clients. Thank you Jess :-)

    Jane Anderson - Speaker and Coach

  • Jess has been a delight to work with. I love her friendly manner and her "Can-Do!!" attitude. Even when things may have been outside of her knowledge, Jess made sure that she found a way to get it done. I find this to be a very important thing, as it displays a strive to do an excellent job. In return, it creates trustworthiness and I really appreciate the pride she takes for her work

    Yani Lenehan - Artist

  • Jess from Wayfarer Design did an excellent job setting up my new company's brand and website. She guided me through each step, making it easy for me to edit and maintain the site. Jess is always available to provide assistance.

    Emma Henley - Commercial Painting

Unfiltered & On Brand

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