Frequently Asked Questions

General

  • Easy! Either fill in my contact form or shoot me an email at jess@wayfarerdesigns.com and I will get back to you within 48hrs.

  • At Wayfarer Designs, I specialise in creating bold, strategic branding and web design that empowers businesses to stand out. Here’s a breakdown of what I offer:

    Branding & Identity Design
    I craft cohesive brand identities that are unforgettable. From logo design to brand guidelines, I work closely with you to build a visual identity that truly reflects your business values and resonates with your audience.

    Web Design & Development
    Your website is your digital storefront, and I make sure it’s designed to convert. I offer full website design and development services, including custom websites built on platforms like Squarespace, ensuring a user-friendly experience and a strong online presence.

    Graphic Design
    Whether you need marketing collateral, social media assets, or print materials, I create designs that capture attention and elevate your brand. My designs are tailored to fit your vision while maintaining a cohesive brand look and feel.

    Brand Strategy & Consulting
    I help you uncover the heart of your brand and define a strategy that drives your business forward. From audience research to competitor analysis, I give you the tools and guidance you need to build a brand that stands out in the market.

    Ongoing Design Support
    For businesses in need of regular updates, I offer a design subscription service. This includes everything from creating new assets to refining existing ones, ensuring your brand stays fresh and aligned with your goals.

  • Branding is at the core of everything I do, so the first step is always getting to know you and your business on a deeper level. Once I understand your goals, we can begin creating a brand that truly reflects who you are.

    For branding projects:
    I recommend checking out my Packages Guide here. It will give you an overview of the services I offer, from strategy to design and everything in between.

    For one-off design projects:
    We kick things off with an intro call where I get the full picture of what you need. After that, I’ll send you a quote and we'll discuss scope and timelines. If you’re happy with the proposal, a deposit secures your spot in my schedule, and the design work begins!

    For design subscription clients:
    This is for those looking for ongoing design support. You’ll sign a retainer agreement, which outlines the scope of work and costs. Work will begin on the first day of the following month, and there’s a minimum commitment of 3 months to ensure we’re fully aligned and moving forward together.

  • Yes, I offer flexible payment plans that can be tailored to suit your needs. If you're interested in a payment plan for your project, we can discuss the options that work best for you. Just reach out, and we’ll find a solution that makes it easy for you to move forward with your brand’s growth.

  • Absolutely! I love working with international clients. Whether you're across the globe or just a few time zones away, I’m passionate about bringing bold, strategic branding and web design to businesses everywhere. No matter where you're located, we can collaborate seamlessly and bring your vision to life.

Branding

  • A logo is just one piece of the puzzle. Your brand is the full experience, your story, your values, your visuals, and how all of that resonates with your audience. I craft brands that are more than just a logo; they’re identities that connect and captivate.

  • Yes, I offer comprehensive brand packages designed to build a cohesive and compelling identity for your business. You can explore these packages in my Services Guide.

  • Absolutely! Rebranding is my specialty. I treat each project individually, starting with an intro call to understand your current challenges. From there, we’ll plan the right course of action to achieve your goals.

  • Each package includes two rounds of revisions. This ensures we stay focused and efficient, delivering a brand that truly represents your business.

  • Yes, strategy is at the heart of every project. Through strategic conversations and exercises, we define a clear direction for your brand, ensuring it connects and resonates with the right people.

  • Yes, I offer a Design Subscription service, which acts much like a monthly retainer. This service ensures your brand remains fresh and consistent across all touchpoints.

Websites

  • To get started, you'll need a secured domain name and a web host subscription. As a Squarespace Circle Member, I can offer you a 20% discount on a yearly membership. It's also helpful to have your content ready, images and text, to bring your site to life.

  • Yes, SEO can be added to your service. I collaborate with an SEO Specialist who can adjust your current content or create new content to improve your site's visibility.

  • A website requires both images and text. I can assist you in sourcing imagery or use any you already have. Typically, if we've worked together on your brand identity, I'll develop some brand messaging and a one-liner to get you started.

  • Yes, I can! I provide ongoing website support and one off project to ensure that you stay up to date with your website. Reach out, and we can discuss your specific requirements and what pricing looks like.

Design Subscriptions

  • The Design Subscription service is perfect for businesses that need ongoing design support. It’s like having a personal design team at your fingertips, ready to create new assets, refresh existing ones, and keep your brand looking sharp month after month. Whether it's updating your social media graphics, designing flyers, or creating new marketing materials, I’ve got you covered.

  • Your subscription includes a set number of hours each month, which can be used for various design projects such as:

    • Social media graphics

    • Print collateral (flyers, brochures, posters)

    • Website updates (banner designs, new pages, etc.)

    • Branding adjustments

    • Marketing materials

    And more! We’ll tailor the service to suit your needs, ensuring it’s a perfect fit for your business.

  • Once you sign up, we’ll have a kickoff call to discuss your business, your goals, and your design needs. Each month, I’ll work on your design projects and ensure that you’re always moving forward with fresh, creative assets. A minimum 3-month commitment is required to get started, so we can build a solid foundation for your brand.

  • The cost varies depending on the scope of work you need each month. We’ll have a conversation to determine the best plan for you, and I’ll provide a custom quote based on your needs. You can choose the level of support you require, from basic design updates to full monthly packages.

  • Yes! I offer flexibility. If you find that you need more or less support as your business evolves, we can adjust your plan to match your changing needs. Just let me know, and we’ll make it work.

  • If you don’t use all of your hours in a given month, they don’t carry over. However, I’m always happy to discuss how we can maximize the time each month, so you’re getting the most out of your subscription.

  • To get started, simply reach out to me, and we’ll set up a call to discuss your business needs. Once we’ve agreed on a plan and pricing, we’ll kick things off with a signed agreement and get to work on your first project!