About the Brand:

Jane Anderson, a seasoned strategic communications expert, enlisted my help for a digital makeover tailored to her needs. With her extensive track record of empowering women within consulting for major organisations, she was keen to modernise her online presence while maintaining autonomy over its management.

Problem:

Our first task was to rebuild her website from Webflow to Squarespace. By doing so, we ensured Jane could make updates and adjustments without relying on constant technical assistance. This shift not only simplified her workflow but also freed up valuable time and resources.

Outcome:

Collaborating closely with Jane's marketing team, we integrated a CRM system into her website. This strategic move allowed Jane to capture leads efficiently and nurture relationships effectively. With the CRM seamlessly embedded, Jane gained insight into her audience's preferences and behaviours, enabling more targeted communication and engagement strategies.